G4Tec Hires Kevin Anderson as UK Head of Marketing
Tewkesbury, Gloucestershire, June 27,
2007 – Group 4 Technology (G4Tec), a world leading manufacturer
of security management systems for the commercial market, welcomes Kevin Anderson
to the marketing department. Kevin is the new UK Head of Marketing, and is responsible
for the strategic and tactical execution of all UK marketing activity within G4Tec
and G2IS. He reports to Vice President of Marketing, Kim Loy.
His responsibilities include a plethora of activities to drive the business forward
including:
- Identifying an attractive financial and defensible market position before developing
and implementing the strategic plans to secure this position.
- Driving marketing communications to deliver an ongoing industry ‘buzz’ across all
stakeholders.
- Fully understanding customer needs to deliver relevant and sustainable customer
propositions.
- Actively participating at the Executive Team level in the strategic planning to
secure long term growth as the markets G4Tec and G2IS serve evolves.
“There is no dismissing the challenge ahead within G4Tec, however I am passionate
about everything I do within business and am confident that by working with the
marketing team, we can quickly make a difference to drive the business forward,”
said Kevin.
Kevin spent the last 13 years within various technical business-to-business marketing
roles in the Security and IT Networking sectors where he gained considerable exposure
to the full marketing mix.
Prior to joining G4Tec, Kevin was Head of Product Management at ADC KRONE where
he was responsible for the structured cabling portfolio across Europe, Middle East
and Africa.
Prior to his Product Management roles in ADC KRONE, he spent seven years in Marketing
at Cooper Security, the most recent role as Marketing Manager for their market leading
intruder alarm brands Menvier Security and Scantronic.
“Kevin brings a wealth of knowledge and experience to G4Tec,” said G4Tec Vice President
of Marketing, Kim Loy. “Through his guidance, G4Tec in the UK will work to tackle
more market share, and make Symmetry a household name in the technology sector of
the security market.”
Kevin holds an MBA in International Business from the University of Birmingham.
In addition, he is a Chartered Marketer and holds a Post Graduate Diploma from the
Chartered Institute of Marketing.
Kevin enjoys walking, sailing, and despite years of trying, continues to hack his
way badly around a golf course.
You can contact Kevin at
Kevin.anderson@g4tec.com.
About G4Tec
G4Tec Symmetry Security Management Solutions can be found in a wide spectrum of
markets: government, commercial, education, transportation, healthcare, retail and
banking. G4Tec has been at the leading edge of security management technology for
over 30 years, and has recently entered the market with a technologically advanced
Symmetry Video software solution with integrated analytics working in conjunction
with our market leading, premium store and forward video server, ENVS®. G4Tec designs,
develops and manufactures both hardware and software in the UK for our innovative
range of synergistic security management systems. G4Tec offers UK customers full
installation and commissioning services together with 24/7 after sales support.
Our security management systems are marketed globally, offering customers with business
operations around the world the benefit of a common platform, high performance access control and video management system for a complete security management solution.